unit5reading-新课标课件
日期：2010-05-05 05:38
Areadvertisementsgoodorbadforpeople?makealistofadvertisementanddisadvantagesofadvertisementsProvideinformationIncreasesalesMakethepublicawareofsocialproblemMisleadcustomersGivefalseorincorrectinformationRaisethepriceofproductsDisadvantagesAdvantages1Scanthetextquicklyandunderlineadvantagesanddisadvantagesmentionedinthetest2FindoutthemainideaofeachparagraphPa1:AdsarefoundalmosteverywherePa2:PeoplereacttoadvertisementsindifferentwaysPa3:Thebasicprincipleofadvertisementsisfairysimple(toinfluencecustomers’choices)Pa4:AdshelpcompaniesandcustomersinavarietyofwaysPa5:ThemostimportantfunctionofadvertisingistointroducenewproductsPa6:GovernmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblemsPa7:CustomersshouldbecarefulofillegaladsPa8:Customersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoices1)Whyisadvertisingpopular?(2)Whydoadvertisersoftenhavetoworkhardtoattractpeoplesattention?(3)Whatisa"bait-and-switch"ad?(4)Howcanweprotectourselves，
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