高三Unit5Advertising(reading)课件
日期:2010-06-18 06:12
accuse,Internet,associateproductswithourneeds1TV,makeinformedchoices2chooseamongtheavailableproductsAdscanbefoundalmosteverywherePeoplereacttoadvertisementsindifferentways1frequentadsincreasesales,mislead2handinhandwiththedevelopmentofmedia1defenders,reducethepricesAdshelpcompaniesandcustomersinavarietyofways3appealtocustomersemotions1introducebrand,newspapersThebasicprincipleofadvertisementsistoinfluencecustomerschoices2getmessageacross3dealwith,1Provideinformationaboutlatestproducts/Helpcustomersfindgoodproducts1Leadpeopletobuythewrongproducts/Cheatcustomersofmoney2Increasesalesbyrepeatedadvertising/Helpcompaniesmakemoney3Cutcostsofnewspapersandmakethemcheaper2Givefalseorincorrecinformation3TaketoomuchtimeorspaceonTVornewspapers4Makethepublicawareofsocialproblems/Informpeopleaboutimportantissues4Raisethepriceofproducts2critics,useful,radio,argumentsCustomersshouldlearntoprotectthemselvesfromfalseadsandmakesmartchoicesCustomersshouldbecarefulofillegalads,
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