unit5readingandintegratingskills课件
日期：2010-07-27 07:55
Unit5ReadingAreadsgoodorbadforpeople?helpcustomersfindgoodproductshelpcompaniesmakemoneycanbeusedtoinformpeopleaboutimportantissuescanleadpeopletobuythewrongproductscanmaketeenagerswantthingsthatarebadforthemcanbeuglyandnoisy;annoyingcanbeentertaining&interestingListenandmatchtheparagraph(s)andmainideasP1Howcanwespotbadads?P2WeshouldtakeacriticalattitudetowardsadsP3AdvertingisahighlydevelopedindustryP4-6WhatisthebasicprincipleofadvertisingP7PeoplereacttoadsindifferentwayP8AdsarehelpfulinmanywaysPara1:Wherecanweseeads?Whatistherelationbetweenthedevelopmentofadvertisingandthatofmedia?everywheregohandinhandPara2:Howdopeoplereacttoads?some…others…defenders:help…critics:accuse…of…Para3:Whatisthebasicprincipleofadvertising?Whydocompaniesspendlargeamountsofmoneyemployingadvertisers?byintroducing…andbyassociating…with…getacrossPara3:Whatisthebestchanceforanadtoreachcustomers?Whatcanadssellcustomersbesidesproducts?appealtowhatmoneycannot，
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