Unit5GettingthemessageReading课件
日期：2010-12-20 12:39
1Whatarethepeopleinthepicturesdoing?/Whataretheytryingtopersuadeustodo?2Howaretheytryingtodoso?/Whatkindofinformationabouttheproductisgivenineachoftheads?Shouldwebelievealltheinformationfromtheseads?AdsareusedtopersuadeustobuythingsTheycanbeusefulwhenwearetryingtodecidewhatweshouldbuyButsomeadsgiveusincorrectorfalseinformationButwhyisadvertisingstillsopopular?Whyareadvertisementssopopular?increasesales---reducethepricesmaketherightdecisionintroducenewproductsmake…awareof---spread;change;improvehelp…inavarietyofwaysfunctionsWesaysomeadsaremisleadingSoweshouldknowhowtotellatruthfuladfromamisleadingonelookoutfor;keepaneyeoutforadswithhiddeninformationadsmisleadingpeople“bait-and-switch”adsThenhowtospotabadad?Whatisa“bait-and-switch”advertisement?A“bait-and-switch”adisanadthatcheatsthecustomersbyshowingoneproductandthengivingthemanotherWeoftenseeadsinourdailylifeWherecanwefindadvertisements?onTV;overtheradio;ontheInternet;innewspapers;onposterseverywher，
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