unit5reading课件
日期：2010-09-16 09:26
wemaybeabletoprotectourselvesfromfalseadvertisementsandmakegoodchoicesQuestions1Howisadhighlydeveloped?2Howdopeoplereacttoads?3Whatisthebasicprinciplebehindadvertisements?4Howdoadshelpcompanies，consumers，Unit5 GettingthemessageFindthetopicsentenceofeachparagraphAdvertisingisahighlydevelopedindustryPeoplereacttoadvertisementsindifferentwaysThebasicprincipleofadvertisementsistointroduceabrandnametopotentialcustomersandtoassociatetheproductwiththecustomers’needsAdshelpcompaniesandcustomersinavarietyofwaysThemostimportantfunctionofadvertisingistointroducenewproductsGovernmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblems“Badads”useillegalwaystomisleadconsumersIfwelearntoanalyseads，governmentandothernon-profitorganisations?5Whatare“badads”andhowmanykindsofillegalwaysarementioned?6Howcanwebesmartcustomers?7What’stheauthor’sattitudetoadvertising?TrueorFalse1Thebasicprincipleofadvertisingisfairlydifficult，
查看全部