unit5period3reading-Ivan课件
日期：2010-02-18 02:43
Unit5AdvertisingByIvanWhatistheuseoftheadvertisement?Let’swatchtwopiecesofads1Scanthetextquicklyandunderlineadvantagesanddisadvantagesmentionedinthetext2FindoutthemainideaofeachparagraphFindingoutadvantageanddisadvantageoftheadvertisement1helpconsumersmakeinformedchoices2entertainpeople3increaseproductsales4makeproductscheap5makepeopleawareofsocialproblems1makepeopleannoied2Misleadcustomers3Givefalseorincorrectinformation4RaisethepriceofproductsPa1:AdsarefoundalmosteverywherePa2:PeoplereacttoadvertisementsindifferentwaysPa3:Thebasicprincipleofadvertisementsistoinfluencecustomers’choicesPa4:AdshelpcompaniesandcustomersinavarietyofwaysPa5:themostimportantfunctionofadvertisingistointroducenewproductsPa6:GovernmentsandotherorganizationsuseadstomakepeopleawareofgovernmentpoliciesandsocialproblemsPa7:Wemustkeepaneyeoutfor“bad-and-switchadsPa8:peopleshouldlearntoanalysesadsandtoprotectthemselvesFindoutthemainideaforeachparagraph1)Whydoadvertisersoftenhavetowo，
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