unit5(ad)课件
日期：2010-12-11 12:40
马桶，如此坚硬Pre-readingAdvantagesanddisadvantagesofads(Possibleanswersinclude:)?helpcustomersfindgoodproduct?helpcompaniesmakemoney?provideinformationaboutlatestproducts?increasesalesbyrepeatedadvertising…?cheatthemofmoney?givefalseorincorrectinformation?taketoomuchtimeorspaceonTVornewspapers?raisethepriceofproducts…返回Pa1:1Adsarefoundalmosteverywhere---theyarebroadcastonTVandtheradio，充满童趣，Reading:ADVERTISING导入知识点听录音练习退出寻甸县第二中学杨夏芸Watch鱼罐头广告---- Nothingbutfish，postedontheInternetandprintedinnewspapersandonpostersinourcitiesovertheradio=ontheradio;byradio通过广播如：Wehearthelatestnewsontheradio[连接]overthephone=onthephone通过电话highlyadv高度地high与highlyhigh为具体的高如：flyhigh飞得高， 除了鱼什么也没有这是为一个点子公司作的广告，让人会心一笑公益广告:Tobaccokillsmorethanheroineandcocainetogether香烟杀人比海洛因和可卡因加起来还多，海洛因和可卡因拼起来的香烟形状，广告使用的插画很风趣又很合题百事可乐的广告，这个公司愿意花钱购买好点子，让文案里的那句话深入人心，jumphigh跳得高highly表示抽象的高如：praisehighly高度赞扬发散思维:wide具体的宽widely为广泛地（抽象)deep具体的深deeply为深深地（抽象）2Adv，
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