unit5wordsthatsell课件
日期：2010-03-03 03:49
WordsThatSellIntegratingSkillsinUnit5WordsThatSellLanguageinadsMakemoneyScanning:1Howdoesthelanguageusedinadsdifferfromordinarylanguage?2Howdocompanieschoosenamesfortheirproducts?ThelanguageusedinadsdiffersfromordinarylanguageinthatthewordsarechosenverycarefullytocreateapositiveimageofaproductCompaniesarecarefultochoosenamesthatcustomerscanrememberorthathaveapositivemeaning3Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?4Whatisstrangeaboutthephrases“afreegift”and“anaddedbonus”?Anadvertisementthattellsastoryattractsthecustomers’attentionThemaindisadvantageisthatthecustomersmayrememberthestoryratherthantheproduct“Afreegift”isstrangebecauseagiftisnotagiftunlessitissaidtobefreeThephrase“anaddedbonus”isstrangeforthesimilarreason:bonushasalreadycontainedthemeaning“added”Readingskills:WordsthattellKeywordsTellthemainpointsofapassageKeywordshelpyoutofindwhereistheusefulinformationquicklyForexample:Keywordsinthefirstparagraphofthetexthere:，
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