UNIT5READING课件
日期：2010-08-11 08:56
Reading AdvertisingAdvertisingWhoaretheadvertisers?Wheredopeopleadvertise?Whydotheyadvertise?Whatkindofinformationwillbeofferedabouttheproduct?5Howistheinformationconveyed?1Whataretheytryingtopersuadeyoutobuy?2Whatisthemessageofeachad?3Whatkindofinformationabouttheproductisgiven?4Howistheinformationconveyed?5Doyoulikeadvertisements?Pre-readingAdvantagesanddisadvantagesofads1Provideinformationaboutlatestproducts1Misleadcustomersorcheatthemofmoney2Increasesalesbyrepeatedadvertising2Givefalseorincorrectinformation3Cutcostsofnewspapersandmakethemcheaper3TaketoomuchtimeorspaceonTVornewspapers4Makethepublicawareofsocialproblems4RaisethepriceofproductsSkimming:FindoutthetopicSentenceofeachparagraphPara1:Para2:Para3:Para4:Para5:PeoplereacttoadvertisementsindifferentwaysThebasicprincipleofadvertisementsisfairysimple(toinfluencecustomers’choices)AdshelpcompaniesandcustomersinavarietyofwaysAdsarefoundalmosteverywhereThemos，
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