wordsthatsell高三英语课件
日期：2010-04-15 04:58
Obey?your?thirst．Just?do?itAsk?for?more ImpossibleinnothingAnythingispossibleI’mlovingit Howdoesthelanguageusedinadsdifferfromordinarylanguage?CreateapositiveimageAttachpositivemeaningstowordsInwhatwaysarewordsimportanttoanad?NameSloganInterestingcontentTranslationWordsreferringtocostScanningHowdocompanieschoosenamesforTheirproducts?Advantagesfunnyorunusualwell-knownfromoldstoriesorlegendsinventnewwordsCoca-ColaLenovoQuickCanonAppleWhatshouldasuccessfulsloganbelike?catchyeasytorememberconveyapositivemessageAppreciatethemostfamousadsslogansTo?me，?the?past?is?black?and?white，?but?the?future?is?always?color．(Hennessy)????Adiamondlastsforever(DeBierres)Goodtothelastdrop(Maxwell)Timeiswhatyoumakeofit(Swatch) Makeyourselfheard(Ericsson)Letusmakethingsbetter(Philips)Whydopeoplereadads?Whydoadsoftenstartwithaquestionorapuzzle?…partlyfor…partlyfor……withthepurposeof…Whataretheadvantagesanddisadvantagesofusingastoryinads?Attr，
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