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高中英语第五册Unit51高三英语课件

日期:2010-09-04 09:53

astheirnamesSomecompaniespreferawell-knownwords,ReadingHowdoesthelanguageusedinadsdifferfromordinarylanguage?2Howdocompanieschoosenamesfortheirproducts?3Whydopeopleneedadvertisement?4Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?5Whatisstrangeaboutthephrases“afreegift”and“aaddedbonus”?ReadingHowdoesthelanguageusedinadsdifferfromordinarylanguage?Ad-makerschoosewordsandbrandnamesverycarefullyinordertocreateapositiveimageoftheproducttheyarepromotingAgoodadoftenuseswordstowhichpeopleattachpositivemeaningsReading2Howdocompanieschoosenamesfortheirproducts?Thecompanywillchoosethewordswhichcantelltheconsumerabouttheadvantagesoftheproductorcompany,whileotherschoosenamesfromoldstoriesorlegendsTherearealsocompaniesthatinventnewwordsfortheirbrandorproductnameReading3Whydopeopleneedadvertisement?4Whataretheadvantagesanddisadvantagesofusingastoryasanadvertisement?Peoplereadadvertisementspartly,
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