unit5reading课件
日期:2010-03-07 03:56
(Canon)4Justdoit(Nike)只管去做,taketheworld拥有东芝,有趣的说服者,1Letusmakethingsbetter让我们做的更好(Philips),5Thetasteisgreat味道好极了,(Toshiba)WordsrelatedtoadvertisingAdvertiseadvertisement(ad)AdvertiserBrandPostSpokesmanSpokeswomanDesignerEntertainingPromoteCustomerSloganWriterMisleadHumorousAccusepersuasive,noproblemtoobig没有不做的小生意,2Nobusinesstoosmall,拥有世界,广告商岗位职位,没有解决不了的大问题,(IBM)3Impossiblemadepossible.使不可能变为可能,张贴愉快的,(Nestle)6Thechoiceofanewgeneration新一代的选择,(Pepsi)7TakeTOSHIBA,broadcastAnnoyingappealtoFrequentProfitIllegaltext广告客户,令人信服的招人讨厌的有吸引力HelpcustomersfindgoodproductHelpcompaniesmakemoneyCanbeusedtoinformpeopleaboutimportantissues(istalkingaboutasubjectorevent)CanleadpeopletobuythewrongproductsCanmaketeenagerswantthingsthatarebadforthemCanbeuglyandnoisyParagraph2:Advantage:adshelpusmakeinformedchoicesDisadvantage:adsmakeusbelieverthatacertainproductisbetterthanitreallyisorwhatwewillbehappierifwebuytheproductParagraph4:Advantage:advertisingincreasesproductsales;increasedsal,
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