unit5integratingskills课件

（麦斯威尔咖啡）2Justdoit只管去做，choosenamesfromoldstoriesorlegends，（耐克运动鞋）3Thetasteisgreat味道好极了，无处不在，WordsThatSellLanguageinadsMakemoneyWordsthatsellAnameFunctions:theadvantagesoftheproductorcompanyAfunnyorunusualnameRememberthenamebetterPreferawell-knownword，inventnewwordsAsloganBecatchyEasytorememberConvey…willmake…formapositiveimage…Tostartwithaquestion，（雀巢咖啡）4Intelligenceeverywhere智慧演绎，orapuzzlePresentedinhumourouswayTotellastoryAds1Goodtothelastdrop．滴滴香浓，意犹未尽，（摩托罗拉手机）1Givemesomeexamplestotellustranslationisveryimportant1)Acompanythatsoldhaircream2)ABritishcarthatsellscarsinGermany2Howcanwedealwith“afreegift”oran“addedbonus”?ThinktwiceWhatdoestheauthorimplybytheexampleof“afreegift”and“anaddedbonus”?Thegiftdoesn’tneedanymoneyThebonusisnotarealbonusSometimesthepromisesdon’tmakeanysenseYoumustdecidewhetheryouneedtheproductsbeforeyoupayunderthetemptationoftheadsWhatisthepurposeoftheauthortowritethepassage?Tointroducevariousads，