unit5reading(Advertising)课件
日期:2010-11-09 11:43
televisionandothermediagoeshandinhandwiththedevelopmentofadvertisingWearelivinginaworldofadvertisementsPeoplehavedifferentopinionsaboutthemMaybesomeonecomplainsaboutit,GoodtothelastdropThenewdigitalera数码新时代Unit5AdvertisingAdvertisingisnowahighlydevelopedindustryThedevelopmentofradio,someonelikesitWhatdoyouthinkoftheadvertisements?Why?theplacestoputtheadsthehistoryofadvertisingpeople’sreactionstoadsthewaytomakeanadthefunctionsofadssomefamousslogansofads“bait-and-switch”adsScanthetextandtickoutwhatarementionedinthepassage????Listenandfindoutadvantagesanddisadvantages:increasesalesandprofitsreducethepriceshelppeoplemakedecisionsmakepeopleawareofsocialproblemsprovideinformation……annoyingmisleadpeopleorcheatthemofmoneytakeuptoomuchtimeandspaceonTVandinthenewspapersgivefalseorincorrectinformation……1Theword“advertising”meanstomakeaproductknowntoAmanagersthroughbroadcastBleadersbyradiosCfirmsbyprintednoti,
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