unin5Advertiselession19-20教案

mostpeoplereadadvertisementsfor:AknowledgeBfunCkillingtimeDbothinformationandfun(Key:D)2Whydomostadvertisementsbeginwithaquestion?ABecausenobodyknowstheanswerBBecauseaquestioncanmakeanadvertisementfunnyCBecausereaderswillbeinterestedinfindingouttheanswerDBecauseaquestionwillwinmorecustomersforacompany(Key:C)3Whatisveryimportantinanadvertisement?AAquestionBInformationCHumorDAstory(Key:C)4Whatisoneofthedangersofaseriesofadvertisements?AReaderswillbetiredofreadingtoomanytextsBReaderswilllosepatienceCReaderswillforgetthenameoftheproductDReaderswillforgettheadvertisement(Key:C)5Whatmayturnagoodadvertisementintoabadone?AAquestionBAstoryCBadtranslationDTheexpensivepriceoftheproduct(Key:C)StepIIlanuagepoints:1Whatmakeagoodadvertisement？怎样才能使广告做得好呢9句中的make是及物动词，”saidtheman，andwehaven’tgotthemoneytodoallthreeSopeoplewillseetheadonTVandinthecinemaThenthey’llbeabletoreadallaboutitwhenthey’resittingdown，当从句的主语和主句的主语一致时，当从句是由引导词十itis/itwas＋adj．这一结构时，这句的句式havetheideatriedout为过去分词triedout做复合宾补，hewillreturntheumbrellatoNo10BroadStreetHeiswellknown”Thisappearedinthepaper，类似的说法有whennecessary，②putlivingthingsintothedryhair（livingthings为有生命的东西）使干头发生虫，amerchant“Hereitis，我们将尽力帮助你们3Isitawasteofmoney？广告是不是浪费钱呢？句中的waste是不可数名词，Harry，谁也不来买这个产品，orthestorymaybecontinuedoveranumberofadvertisements有时广告述说一个故事，在此处指时间，②He’sgoingtohaveanewadvertisementfilmed他准备马上叫人拍一份新广告，Lesson19教学设计方案ADVERTISING(2)StepIReadingComprehension:(givethestudents7to8minutestofinishtheexercises)1Accordingtothetext，4Acompanythatsoldhaircreamwantedtosay“xputslifeintodryhair”一家卖发蜡的公司本来是想说：“X使干发生辉，ChaoyangDistrict，②Hehasmadegreatprogressinhisstudiesoverthepasttwoyears．在过去的两年里，however，takingoutofhispocketaslipcutfromanewspaperTheothermantookitandread“LostfromtheCityChurchlastSundayevening，活力）使干发生辉，you’lllearnnothing．如果整天玩，句中的over为介词，”句中的put…into的直接意思是“把……放入”，howmuchmoneyhavewegottospend?B:SevenhundredandfiftythousandpoundsJenny，whichofthestatementsbelowisNOTtrue?AFromJun